How to Find Out if Your Copywriter is Good
If you want to use the internet to generate an income, you'll need a web site. If you want that web site to help you bring in funds, it has to be really well written. Unless you are a seasoned copywriter yourself, you will want to hire a copywriter to develope the text for your web site. A great copywriter can help you bring on more cash than you could hope to see if you tried to create the copy yourself. Obviously, not all copywriters are effective. Some are crazily gifted. Some just wish they had talent and are trying to make a bit of money because someone told them writing online would be easy. Here is how you will be able to know the difference.
Does the writer have a website of his or her own? Any copywriter that wishes to write web copy needs to have a web site that houses their bio, their resume, several samples and whatever else they feel the need to share. If they don't have a website of their own, how can they assist you with your site? Pay attention to the copy used on this site too. If there are several grammar errors and typos, this is not good.
How favorably do you respond while you are reading the copywriter's own copy? This involves more than merely noticing grammar and spelling mistakes. Do you have any kind of emotional reaction to the copy on the web site? Does it make you like the the writer? Does it make you feel like you wish to discover more about the writer and keep reading? Does it make you feel like you want to employ that person immediately? Does it make you want to run away? Does it make you furious? These are all very crucial reactions and they deserve your attention.
Research the copywriter's background a bit. Look for reviews on impartial sites and online discussion boards. It's remote that you will come across any negative reviews on the writer's own site. Look online for the copywriter's name to find out if there are any reviews or personal testimonials that are not run and can't be faked by the writer you are checking up next page on. Pay attention to these postings. Ask the writer to provide a few references. You have to actually get a hold of each reference and get an honest opinion about the writer from each person.
Be sure you spend some time going through the samples furnished by the writer. Ask the writer to send you several samples that aren't already provided on the site. This is particularly important if the copywriter says he or she is an expert in read more a particular field. If the writing is unclear and reads like a rewritten Wikipedia article, you better move on.
You have several choices available to you when you're trying to find out whether or not to employ a copywriter. It's crucial to carry out your due diligence and look beyond the writer as a person and find out what you can about his or her reputation and character.